Creating an unfair share of voice.
March 2026
Your Account Team
Paul Hayes
Founder
The Connector
Niall McLoughlin
CEO
Reputation & Risk
Mary Calpin
Sr Media Advisor
20 Years RTE
Stephen Mangan
Sr Account Director
Ex-Reuters
Matt Cortland
AI & Data
AI & Future Trends
Alexandra Chan
Sr Account Manager
Crypto & Web3
Aaron Linnane
Sr Account Manager
Ex-Ryanair Crisis
Marie Schusterschitz
Sr Account Executive
International
A digital communications agency with a deep integration into the technology ecosystem.
AI. Crypto. Deep tech. Defence. The new adjacent conversations
that define where capital flows next.
We will not disrupt what works. We bring you to new places.
You should be at that table.
We want to help you create a new category of wealth management that both shapes and invests in the rapidly changing technology stack.
A safe place where money can grow in today's world
01
Positioning
Narrative. Independence. The only non-bank voice.
02
Media
Press office. Spokespeople. Journalist relationships. Broadcast.
03
Content
52 newsletters. Quarterly briefs. Wealth Index. Everything compounds.
04
Events
DTS. HumanX. Podcasts. Platforms we control.
We will not disrupt what is already working. We handle the fundamentals and bring Cantor Fitzgerald into new conversations: AI, crypto, deep tech, defence. Everything we suggest compounds.
Media — The gap we close
Share of voice in Irish business media. 12 months. Three firms.
That is the gap. That is what we close.
Of CF's 17.7% share, roughly 17% is negative sentiment linked to Howard Lutnick's US political profile. The organic, proactive coverage is even thinner than it looks.
Source: Muck Rack media monitoring, Feb 2025 – Jan 2026
Positioning — The only independent voice
Goodbody
Wealth protection. Generational. Tax efficiency.
Cantor Fitzgerald
Wealth partnership. Personalised. Impact investing.
Davy
Wealth safeguarding. Expert advice. Goals.
Neither firm is truly a tech player. They are financial intermediaries around tech.
Cantor Fitzgerald Ireland can be different.
The investment house interpreting the AI economy
A capital partner to Irish tech companies
A thought leader on tech investment trends
Positioning — Digital foundations
Goodbody
Cantor Fitzgerald
Davy
We audited your entire digital presence against Davy and Goodbody before this meeting. This is the kind of analysis we bring to the account every quarter.
The objective
From 17.7% to market leader.
The Safety Net
Crisis-tested. Media-trained. An ex-RTE journalist who knows how newsrooms think, and a team that has managed comms through regulatory fines, data breaches, and executive departures.
The Tech Ecosystem
We work with Coinbase, Monzo, Ubotica, Equal1, Partsol, and Manna across crypto, deep tech, defence, and AI. In Ireland and across Europe. We do not pitch these stories from the outside. We are already in the room.
The Network
We run comms for Dublin Tech Summit and HumanX. Our Coinbase and Monzo clients stood side by side on stage. Your US parent opens doors no Irish competitor can match. We are the interconnector.
The business desk and the tech desk have merged. We define what Cantor Fitzgerald sounds like in that conversation and control the news agenda around it.
Content — Everything compounds
Every piece of content feeds the next. The mailer builds the brief. The brief drives media. The events amplify all of it.
Weekly Mailer
4-6 curated stories + CF commentary. 52/year.
feeds the
brief
Quarterly Brief
4-6 page analysis. Direct to journalists. 4/year.
drives the
Index
Wealth Index
Annual flagship. Public data + CF portfolio insights.
launches
at events
Events + Media
Every event becomes content. The cycle repeats.
Content — Weekly Newsletter
Cantor Fitzgerald already writes good weekly content. Right now it is a blog on the website insights page and it is not influencing journalists. We change that.
Pull the best quotes each week
Get them to the right journalists. Each edition becomes a source of media-ready angles and thought leadership positioning.
Set up email capture
Build a subscriber list. Track what lands. Close the LinkedIn follower gap (Davy: 85K+, Goodbody: 29K+, Cantor Fitzgerald: 21K+).
52 editions per year
500-800 words. 4-6 curated stories with a 'Cantor View' on the lead. Email, LinkedIn Newsletter, website archive.
Content — Tech & Markets Brief
Quarterly Tech & Markets Report
4-6 page evidence-led brief linking tech headlines to market structure and portfolio implications. Proprietary data. The format journalists prefer.
Annual Editor Roundtable
End-of-year roundtable with 5 business and tech editors and CF leadership. Briefs secure stories. Access builds relationships.
Dedicated Tech Spokesperson
CIO or senior figure as the go-to voice on tech and markets. Become indispensable and familiar to media through expertise.
Content — The centrepiece
How people invest from real portfolio data.
Public data from Central Bank, CSO, and ESRI. Layered with anonymised insights from CF's own €10bn+ portfolio. Nobody else can replicate this. Journalists quote it.
Sources: Central Bank of Ireland, CSO Household Finance & Consumption Survey, ESRI Quarterly Economic Commentary
Events — Platforms we control
Owned Events
Wealth Index launch. HNWI investor briefings. Quarterly roundtables.
Policy & Regulatory →
BPFI. FIBI. World Finance Forum.
Business & Tech →
Fintech Summit. DTS. RegTech. Fintech Nation.
Business & Networking →
IBEC. Dublin Chamber. FS Awards.
Cross-Pollination →
Cantor Fitzgerald spokespeople guesting on podcasts, tech panels, and media roundtables. Techniques that did not exist five years ago.
Dublin Tech Summit →
Amsterdam →
We do not pitch for platform access. We control it.
What we deliver
Irish Times
Op-Ed Placement
Business Post
Crisis Communications
Reuters
Event Coverage
FinTech Magazine
CEO Profiling
Financial Times
Strategic Positioning
Irish Times
Market Entry
Irish Times
Corporate Profiling
Sifted
Funding Announcement
Irish Independent
Data-Led Coverage
RTE
Expert Commentary
Irish Times. Business Post. Newstalk. RTE. Irish Independent. The Currency. Sifted. FT.
From crisis comms to sector analysis to event coverage.
Example Coverage
Business Opinion
The DeepSeek sell-off taught investors a familiar lesson. Those who held their nerve were rewarded within weeks. The real risk is not volatility but reaction.
Gerard Casey
CEO, Cantor Fitzgerald Ireland
Dublin’s financial district. Cantor Fitzgerald Ireland is the only independent full-service wealth manager in the market. Photograph: Getty Images
When DeepSeek rattled markets in January, the instinct for many investors was to sell first and ask questions later. Within three weeks, the S&P 500 had recovered. The lesson was not new, but it remains underlearned: the greatest threat to long-term returns is not volatility itself, but the human reaction to it.
At Cantor Fitzgerald Ireland, we see this pattern repeat with every cycle. The firms and individuals who outperform are not those who predict the next disruption, but those who maintain discipline through it...
Example Coverage
Analysis
March 10, 2026
The Dublin-based firm is using AI-powered content and proprietary data to reshape how financial services talk to media and markets
Kit Gillet
4 min read
Cantor Fitzgerald Ireland manages over €10bn in assets and is the only independent full-service wealth manager in the Irish market.
In a market dominated by bank-owned brokerages, Cantor Fitzgerald Ireland has carved out an unusual position: the only independent full-service wealth manager in the country, and increasingly, the one with the most interesting things to say.
The firm has launched what it calls the Irish Wealth Allocation Index, combining anonymised portfolio data from its €10bn under management with public indicators from the Central Bank and CSO...
Media — Reputation & Crisis
Mary Calpin. 20 years as an RTE journalist. She knows exactly how newsrooms think, what stories they run, and how to keep you out of the wrong ones.
Media Training →
Spokesperson preparation. Interview technique. Message discipline. On-camera and on-air confidence.
Interviews with Key Leadership →
Structured onboarding conversations with your senior team. We learn the business from the inside out, then map every spokesperson to the media opportunities where they shine.
Proactive Journalist Work →
Relationship-led. We place stories because we know what journalists need before they ask. Op-eds, exclusives, broadcast slots.
Crisis Communications →
Rapid response. Holding statements. Regulatory incidents. We have managed comms through CBI fines, data breaches, and executive departures.
View case study →
Regulated finance & deep tech
Regulated Finance
Deep Tech & Defence
From regulated finance to deep tech and defence. FT. Bloomberg. Irish Times. Business Post. Sifted. Reuters.
We bring clients into the conversations that shape the future.
The investment
Strategy
Media Relations
Press Office
Crisis Communications
Weekly Newsletter
Thought Leadership
Media Training
Events
Reporting
€12,000
per month + VAT
12-month contract
A senior team of eight with specialist expertise across crisis, tech, finance, and international markets.
As you grow into new markets, we grow with you.
Goodbody has 74% of the conversation.
You have the independence, the digital foundations, and
a ten billion euro portfolio of stories to tell.
The only question is who helps you tell them.
×
Niall McLoughlin
niall@beachhutpr.com
Deep Dive
Muck Rack analysis: Feb 2025 – Mar 2026. CF Ireland has a sporadic, largely reactive media presence.
| Cantor | Goodbody | Davy | |
|---|---|---|---|
| Articles | 152 | 701 | 74 |
| Total Engagement | 1,106 | 5,371 | 20,003 |
| Avg. Engagement | 7 | 7 | 270 |
| Journalist Reach | 51K | 447K | 68K |
| Journalists Covering | 7 | 23 | 7 |
Source: Muck Rack coverage reports, exported 9 March 2026
Deep Dive
| Category | Cantor | Goodbody | Davy |
|---|---|---|---|
| Technical Health | 8/10 | 7/10 | 7/10 |
| Security | 6/10 | 6/10 | 8/10 |
| SEO | 8/10 | 7/10 | 8/10 |
| Performance | 9/10 | 8/10 | 6/10 |
| Email Deliverability | 8/10 | 8/10 | 8/10 |
| Brand Consistency | 4/10 | 2/10 | 1/10 |
| Content Maturity | 5/10 | 6/10 | 1/10 |
| Social Presence | 7/10 | 8/10 | 7/10 |
Deep Dive
All three firms compete on similar themes: trust, experience, personalisation. The differentiation opportunity lies in technology adjacency and independence.
Intersection of Innovation and Capital
Technology is a wealth management story. The firms that own this intersection own the conversation.
Authority in Capital Markets
Primary dealer. Not just a wealth manager, but financial infrastructure.
Stewardship of Irish Wealth
Over €10bn in client assets. 30+ years of preservation and discipline.
Global Reach, Irish Focus
Cantor Fitzgerald worldwide network. Local expertise across Dublin, Cork, Limerick.
Insight-Led Leadership
Proprietary data via the Irish Wealth Allocation Index. Authoritative commentary.
Deep Dive
Deep Dive
Annual flagship combining public institutional data (Central Bank, CSO, ESRI) with anonymised, aggregated insights from CF's own €10bn+ client portfolio. Tracks where Irish households invest and how CF's clients are actually allocating.
What CF's proprietary data adds: Real allocation shifts by asset class, generational differences in portfolio composition, net inflows/outflows as a sentiment indicator, and CF client averages vs national benchmarks.
This is what makes it unreplicable. Goodbody and Davy could repackage public data, but they cannot replicate CF's proprietary portfolio insights. Different from Davy's "Wealth in Ireland" report.
Quarterly brief positioning CF at the intersection of tech and capital markets. AI and investment, Magnificent Seven, sustainable investing, global capital flows.
500-800 words. 4-6 curated stories with expert commentary. Email, LinkedIn, website. 52 editions per year.
Deep Dive
Simple and scalable. The Index could report on a few core indicators, such as:
Average allocation to equities, bonds, alternatives etc.
Domestic vs international exposure.
US allocation levels.
Property exposure within portfolios.
Income-focused vs growth-oriented.
These are data points Cantor Fitzgerald may already hold, making the Index operationally realistic and relatively straightforward to gather and execute.
The Irish Wealth Allocation Index would:
Deep Dive
This approach ensures the Index delivers value beyond a single announcement.
1. Single annual launch moment
2. Opinion piece placement
An authored article in a national newspaper drawing out broader implications for Ireland's economy and private wealth.
3. Ongoing reuse of data
Key data points can be referenced throughout the year during:
Cantor Weekly Compass
The Compass is currently buried on the Cantor Fitzgerald website with no visible email capture. There is no clear way for a reader to subscribe or share it. Good content with no distribution engine.
Deep Dive
Name
'The Capital View' (or continue with the Cantor Weekly Compass)
Length
500 to 800 words, concise and scannable
Structure
Four to six curated stories per week with a 'Cantor View' commentary on the lead story
Frequency
Weekly, consistent publishing day
Deep Dive
Every piece of content should serve more than one purpose.
1. Newsletter
Generates media pitching angles, is republished as a LinkedIn Newsletter and is archived on the Cantor Fitzgerald blog.
2. Media Coverage
Repurposed as LinkedIn posts, website articles, and client communications.
3. LinkedIn Engagement Data
Tells us which topics resonate, so we can do more of what works.
4. Irish Wealth Allocation Index
Generates an annual report, press releases, podcast appearances, social content, OpEd articles, and client-facing materials.
5. Speaking at Events
Become video clips, quote cards, and blog posts.
6. Tech & Markets
Generates a quarterly report, press releases, media coverage, social media content.
Deep Dive
Cantor Fitzgerald Ireland is already doing the right basics — using market notes and CIO commentary to link tech headlines to allocation and risk — but you can and should sharpen that offering into a clearly branded, repeatable tech & markets quarterly report so the firm owns the narrative, not just reacts to it.
The Weekly Compass already references Nvidia, AI sentiment, and tech-driven market moves. This shows CF uses tech headlines to explain market flows — but it does not translate into media coverage.
CF publishes notes, newsletters, and short outlooks — a useful operational base to broaden into a thematic product.
Goodbody's 2026 Tech Outlook is a branded, media-friendly report that journalists cite. That format wins visibility. Peers are packaging insight — Goodbody and Davy use branded tech outlooks to earn repeat coverage.
The Business Post and The Irish Times show strong media appetite for wealth-manager commentary on AI. That editorial demand is an opening CF can exploit.
Quick Wins
Turn the most recent Weekly Compass / Nvidia take into a tailored pitch to the right tech and business media.
Issue readily packaged quotes to the right journalists and let them know there is commentary available to add weight and value to their coverage.
Become indispensable and familiar to media through your expertise.
Deep Dive
The opportunity for Cantor Fitzgerald is not to comment on the companies themselves. It is to interpret what their developments mean for capital markets and wealth portfolios, Irish tech companies, and the Irish economy.
Strong, timely angles linked to the current big tech × markets stories:
Market Sentiment & AI Earnings
Why Nvidia's earnings are more than a tech story — they're a capital markets indicator for AI-driven growth expectations
Rebalancing After AI Volatility
AI fear is back in markets — what that means for Irish portfolios
AI Adoption vs Real World Value
From hype to value — why AI must boost productivity, not just buzz, to drive sustainable wealth growth
Anthropic & Financial Sector Implications
Anthropic's bold shift signals where AI could hit financial services hardest and where it won't
AI, Mega Tech & Capital Allocation
Big-tech AI investment is reshaping capital markets — here's what Irish investors should watch
Deep Dive
Month 1: Onboarding
Month 2: Strategic Approach
Month 3: Strategy In-Motion
Case Study
Monzo is the UK's leading digital bank: 14M+ users, £16.6bn in deposits, no branches, app-first. Beachhut has been Monzo's Irish comms partner since their 2025 launch in Ireland.
Case Study
Beachhut is Coinbase's European PR partner across 8 markets: UK, Germany, France, Ireland, Netherlands, Spain, Italy, and the Nordics. Scope covers mainstream and Web3 media.
Case Study
SumUp is a leading global fintech: financial partner for 4M+ small merchants across 36 markets. Beachhut has worked with SumUp since 2024, focused on the Irish market.
Case Study
CleverCards is a configurable instant payments platform: digital Mastercards for tax-free benefits or expenses. 200,000 accounts opened 2022-2023. Beachhut partner since 2022.
Case Study
Ubotica is an Irish deep tech company building AI processors for space. Their technology enables real-time AI inference on satellites, transforming how Earth observation data is processed.
Case Study
Equal1 is an Irish-founded quantum computing company building full-stack quantum processors using standard silicon fabrication. Defence and enterprise applications.
Case Study
Partsol operates in the European defence technology space, working on dual-use technology and security applications for government and enterprise clients.
Case Study
Manna is an Irish-founded autonomous drone delivery company. Operating commercially in Ireland and expanding internationally. Raised significant venture capital and navigating complex aviation regulation.
Crisis Communications
The Central Bank of Ireland issued a regulatory fine against Coinbase's Irish entity. The story had the potential to become a major reputational issue, with media interest from both Irish and international outlets. In a regulated industry, how the story lands matters as much as the fine itself.
Onboarding
Before we place a single story, we learn Cantor Fitzgerald from the inside out. Structured conversations across your team give us a comprehensive understanding of messaging from the top down, and reveal how we can leverage every voice in media opportunities to increase your share of voice.
We use AI to map every interview: expertise areas, communication strengths, topic confidence, media readiness. The output is a spokesperson matrix matching the right person to the right opportunity.
Spokesperson Matrix
Your competitors rely on one or two spokespeople. We give you six, eight, ten voices in the market. That is how you move from 17% share of voice to dominant.
Reputation & Crisis
Not a one-off session. Media training is how we turn your team into confident, quotable spokespeople who actively increase your share of voice. Led by Mary Calpin, 20 years at RTE.
Media training doubles as information gathering. Mock interviews with team members beyond the C-suite reveal perspectives, surface hidden expertise, and identify voices the market has not heard yet.
Outcomes
Media Relations
We place stories because we know what journalists need before they ask. Op-eds, exclusives, broadcast slots, expert commentary. Across business and tech desks.
Events — Policy & Regulatory
Reinforcing CF's engagement with policymakers, regulators, and institutional investors. These forums shape conversations around market structure, regulation, and Ireland's financial future.
BPFI National Banking Conference
Ireland's banking leaders and policymakers. Speaking or fireside on payments, regulation, capital markets. BPFI also hosts thematic forums throughout the year for targeted thought leadership.
FIBI International Banking Conference
The principal voice of international banking in Ireland, representing 30+ global banks and firms. Panel, roundtable, or speaking role on capital markets outlook, strategy, and geopolitical risk.
World Finance Forum
CFOs, finance directors, transformation leaders. Global positioning, credibility, thought leadership beyond transactional coverage, and senior networking with policymakers and major financial institutions.
Events — Business & Tech
Flagship platforms shaping conversations around AI, fintech, digital assets, and capital markets innovation. Position CF as forward-looking, not purely traditional brokerage.
National Fintech Summit
Global leaders shaping the future of finance. Strong territory for corporate finance, capital raising, and M&A conversations. Opportunity to position CF at the forefront of fintech trends.
NextGen Payments & RegTech Forum
Real-time and open banking, digital identity, AI in finance, embedded finance. Keynote or roundtable on how advanced analytics enhance risk management and compliance for European banks.
Fintech Nation 26
Quantum computing, stablecoins, AI, embedded finance. Speaker slot on digital assets, AI in capital markets, or regulatory strategy to cement CF's future-finance positioning.
Events — Business & Networking
High-trust environments for C-suite networking, policy influence, and reputation building. The real value is access to the room.
IBEC Events
C-suite executives, board members, institutional leaders, and government. A platform for shaping conversations around Ireland's economic direction, competitiveness, regulation, and investment climate.
Dublin Chamber Events
Senior leaders across financial services, professional services, government, and trade. High-quality platform for thought leadership, policy and economic influence, and reputation building with media.
FS Awards
Recognises achievement across financial services including fintech innovation and compliance tech. Award submission secures CF presence and brand recognition within the Irish financial ecosystem.
Official Media Partner
Beachhut has been the official media partner for Dublin Tech Summit since 2024. One of Europe's leading technology festivals, DTS brings together global pioneers, industry leaders, and innovators to explore the most pressing issues shaping the future. Since 2017, the summit has attracted 8,000+ international attendees annually.
We have led media relations for the 2024 and 2025 event cycles and are supporting preparations for 2026. We also managed PR for DTS's AI-focused spin-off event, AI Tribes, and provide ongoing support for associated side events.
Official Media Partner
HumanX is the world's leading AI summit, bringing together the visionaries defining the future of the sector. This year it is being held in Amsterdam and Beachhut is the event's official media partner.
Success will be defined by the quality of journalists on the ground, their participation as moderators and interviewers, and tier-one coverage positioning HumanX as the executive convening point for AI in Europe.
Where We Operate
We are not pitching from the outside. We are at the events, in the rooms, and alongside the journalists and decision-makers who shape the conversation.
SXSW London 2025
Beachhut on the ground at SXSW London. Cross-pollination between tech, media, and finance communities.
Business Post Economic Outlook Forum
Charlie Taylor (Business Post), David Sneddon (Google VP), and OpenAI Ireland on stage. The rooms we operate in.
Platforms & Reach
We place Cantor Fitzgerald spokespeople into existing media platforms: podcasts, radio shows, and panel discussions that reach the audiences already engaged in finance, tech, and markets. These are techniques that did not exist five years ago.
Podcasts & Business Shows
Inside Business
Ciarán Hancock, Irish Times
That Great Business Show
Conall Ó Móráin
Think Business
Business & Finance
Broadcast & Radio
Breakfast Business
Joe Lynam, Newstalk
The Claire Byrne Show
Newstalk
The Business
RTE Radio 1
Share of Voice
Goodbody dominates Irish financial media: 701 articles, 23 journalists covering them, 447K journalist reach. They own the narrative through consistent, proactive engagement backed by AIB's resources.
701
Articles
23
Journalists
447K
Journalist Reach
Joe Lynam (BBC/Broadcaster), Pat Leahy (Irish Times Political Editor), David Murphy (RTÉ Economics and Public Affairs Editor), John Burns (Deputy Group Business Editor, Mediahuis Ireland), Cliff Taylor (Irish Times Managing Editor), Ian Keogh (Co-founder The Currency, Journalist), Tom Lyons (CEO The Currency, Journalist), Charlie Weston (Personal Finance Editor, Irish Independent)
Share of Voice
Cantor Fitzgerald's coverage: 152 articles but most are incidental mentions. Only 7 journalists cover CF regularly, and 17% carries negative sentiment linked to Howard Lutnick.
152
Articles
7
Journalists
1,106
Total Engagement
Most articles are Lutnick/Epstein mentions, general market roundups, or German-language MSN syndication. Genuinely proactive coverage (Frankfurt IPO, Kerry Group stock pick) is rare. The few journalists covering CF: John Bohane, Ian Keogh, Charlie Weston, Colm Keena, Joanne Hunt.
Share of Voice
Davy's presence has contracted since the Bank of Ireland acquisition, but when they do get coverage, it lands hard: 270 avg engagement per article vs Cantor Fitzgerald's 7.
74
Articles
270
Avg. Engagement
20K
Total Engagement
Davy gets placements with Cliff Taylor (Irish Times Managing Editor, covers them 3x), Alan English (The Currency), Charlie Weston (Personal Finance Editor, Irish Independent). Fewer articles, but placed with senior journalists who drive engagement.